Archive for the ‘Perspectives’ Category

Karla wearing two of her children

Karla Lindquist is the second winner in our International Babywearing Week photo contest. Here are a few words from her:

The Beco that you so graciously awarded me is a huge blessing to my whole family!
I love wearing my babies and do so on a very regular basis. Babywearing makes having four children 4 and under possible. ūüėČ By that, I mean it’d be pretty much impossible to go anywhere without help if I couldn’t wear the baby. I wear Levi (9wks) when we go grocery shopping, and so far shopping with four kids is no different than with three because Levi sleeps the entire time he’s against mommy’s chest.
Babywearing is a huge part of my motherhood! I really couldn’t imagine trying to do all I do without wearing them. Attaching my baby to my body is not only enjoyable but often very necessary. When I had my third child, my oldest was only 2, and I had to wear the baby to keep him safe. Sure, his brothers loved him very much, but they were still only babies themselves and didn’t know how to be careful with him. I didn’t have the option of putting the baby down because it was not safe — they would smother him with their kisses or bang him in the head while sharing their toys.
I also love that I can nurse while wearing my babies and I don’t have to sit down to feed them if we are out and about. I’ve nursed my boys in a carrier while shopping, during worship at church, fishing on a boat, walking at the park, on an airplane and the list goes on because wearing and feeding our babies can be very easy and simply done most anywhere.
My husband has even gotten into wearing our babies. He has worn them to do everything from mowing the lawn to cooking dinner. My oldest son (4) was also excited about the Beco because he’s pretty sure it’ll work just right for him to carry baby Levi.
We are a babywearing family and the Beco is a wondeful tool that we will use often! Thank you again for your generosity! God Bless You!

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At the 2010 International Babywearing Conference in Rigby, Idaho

Mandy and I went to Rigby, Idaho, June 8-12 for the 2010 International Babywearing Conference. We learned a lot and met a lot of interesting and inspirational babywearers. (And we came back with a lot of swag to share with our members!)

Here are some posts from around the web to give you a taste of the conference as well as some of the important information shared:

Inspirational post by a babywearing dad who got help at the conference. What does babywearing mean for parents and their children? Why do we volunteer to help people with babywearing? Read this!

Article about carseats by Jan at Sleeping Baby Productions based on the all-conference session by M’Liss Stelzer. Very important information!

Traditional babywearing, and museum exhibit of traditional and modern baby carriers, from Beltway Babywearers, our sister BWI chapter in the Washington, DC, area. Lots of great pictures from the museum display!

IBC 2010 post 1 from Beltway Babywearers.

IBC 2010 post 2 from Beltway Babywearers.

Idaho Babywearers post about conference attendees trip to Yellowstone National Park. And don’t miss the immediately prior posts about the medical panel, the Dutch Oven dinner (complete with cowboy band, rodeo queens, hula hooping, and celebrity babywearers), keynote speaker Kelley Mason (who sparked a babywearing revolution in the U.S. when she founded the Kozy Carrier company) and observations about the conference and the role of babywearing as “the fabric of a global community,” the theme of the conference.

The next International Babywearing Conference will be in San Diego in 2011, and after that, the Beltway Babywearers will take it to DC for 2012.

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The animals would keep on doing what they’re doing. ūüôā Here’s a post about how the animals at the Atlanta zoo do a lot of things people are embracing more and more, including babywearing.

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Just for fun

I find this website hilarious. ūüôā What’s not fun about sweet sling babies suddenly becoming GIANT when you mouse over them? I’m not too sure about the arm pillow that comes with the sling, but hey, I haven’t tried it so I can’t really knock it.

Many thanks to Rebecca in Japan for posting about it on TheBabywearer.com so we could all enjoy bouncing back and forth between the babies.

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I know, I know, we’re all tired of this topic. I just have to get a few more thoughts out.

Thought One: “Why the ad is so bad.”

This has been explained in so many places, including at Babywearing International,¬†that you’d think people would understand, but many still don’t.¬†Here goes another try:

The ad uses the language of babywearing. Right off the bat, it talks about “wearing” a baby, not just “carrying” a baby. It talks about the wide variety of carriers available. It talks about bonding, and about worn babies crying less than others. These aren’t just random words and concepts. These aren’t words and concepts that the average Snuggli user necessarily relates to. These are words and concepts that people who self identify as babywearers use. (more…)

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Cue the Billy Joel music …

Advertising Age, in its “Timeline of Motrin-Gate,” says we¬†wrote the first discoverable blog post about the now-infamous Motrin ad. Did you neeed more proof that¬†advertising and marketing professionals don’t¬†understand social media?

I feel I just have to set the record straight: We didn’t start the fire. I have serious doubts that my irreverent little post¬†poking fun at the persona portrayed in the ad (c’mon, she’s a total dingbat) was even a significant spark leading to the firestorm of outrage that erupted over the weekend of November 15-16 and resulted in the ad’s withdrawal. Seeing it on the Advertising Age timeline is pretty amusing.

I posted after I finally opened a thread about the ad in the forums at TheBabywearer.com. (Why didn’t I open the thread earlier? Because it was International Babywearing Week and I was busy.) The thread was started¬†November 12, and the original poster said the ad was in the issue of Real Simple magazine that she received that day. People immediately began posting that they were emailing the makers of Motrin to complain about the way the ad portrayed babywearers and babywearing.¬†Later¬†that evening,¬†someone posted a link to the video on the Motrin website.¬†Although responses to the print ad¬†were negative enough¬†that¬†some people¬†decided to¬†write based on it alone, the video version really pushed¬†people’s buttons, and more people posted that they were¬†writing McNeil Consumer Healthcare, the makers of Motrin.

So, people were talking about the ad AND complaining to McNeil at least as early as November 12. Which, by the way, was a Wednesday. (The advertising and public relations¬†professionals who felt McNeil was blind-sided by the eruption of chatter in social media on a weekend might find that¬†fact relevant.) By the time I posted here on November 14, people were already chatting about the ad¬†on message boards and in¬†email groups. Maybe it hadn’t been¬†blogged or tweeted about yet, but the¬†kindling was already ablaze.

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Dear Motrin ad¬†lady, if you look tired and crazy, it’s because you’re using a schwing. Don’t take Motrin, take a meeting. When you learn to use a non-schwing carrier correctly, you won’t be in pain.

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